As in previous editions, you’ll find us at our familiar location: Stand 88!

Merchandising Messe Hamburg is Europe’s leading trade fair for sports merchandising, bringing together clubs, brands, manufacturers and industry professionals to discover new products, exchange ideas and explore business opportunities.

Discover our merchandise collection

At Tiger Merchandising, we specialize in creating unique, customized merchandise that brings sports clubs closer to their fans.

We’ll be showcasing our range of licensed sports merchandise, including 3D stadium puzzles, jigsaw puzzles, wooden puzzles and our growing collection of custom brick-built products, featuring stadiums, team buses and locker rooms.

Whether you’re looking to expand your club’s merchandise collection or explore new product opportunities, we’d love to share our ideas with you.

Let’s meet in Hamburg!

For us, Merchandising Messe Hamburg is all about connecting with people. We’re looking forward to catching up with existing partners and welcoming new faces to our stand.

Planning to attend? Let’s make sure we meet!

Whether you’d like to get acquainted, discuss new opportunities or simply catch up, we’re happy to reserve a dedicated time slot for you.

Get in touch to schedule a meeting, or stop by Stand 88. We look forward to seeing you in Hamburg!

Event details

• Event: Merchandising Messe Hamburg 2026
• Dates: 18 and 19 November 2026
• Location: Volksparkstadion, Hamburg
• Tiger Merchandising: Stand 88
• Website: https://merchandising-messe.de/

The event provides an excellent opportunity to connect with industry professionals, explore new trends and discover exciting opportunities in licensed sports merchandise.

Bringing sports brands closer to their fans

At Tiger Merchandising, we specialize in developing unique, high-quality merchandise that strengthens the connection between sports clubs and their supporters. Our growing product range includes detailed 3D stadium puzzles, jigsaw puzzles, wooden puzzles and custom brick-built products such as stadiums, team buses and locker rooms.

Brand Licensing Europe is the perfect place to exchange ideas, explore potential partnerships and discover new ways to bring sports brands to life through innovative merchandise.

Let’s connect in London!

We are excited about the opportunities BLE 2026 has to offer and look forward to meeting existing partners and making new connections within the licensing industry.

Will you be at Brand Licensing Europe 2026? We’d love to connect! Get in touch with Tiger Merchandising to arrange a meeting in London.

• Sports Merchandise & Licensing Show – sportsmerchandiseandlicensingshow.com
• Merchandising Messe – merchandising-messe.de

At our stands, we will present the Tiger Merchandising 2026 Collection – a range of distinctive, customizable products designed exclusively for sports clubs. The collection includes 3D stadium puzzles, wooden and jigsaw puzzles, as well as our innovative bricks line: custom stadiums, team buses, and locker rooms. Each product is developed to strengthen the identity of your club and bring fans even closer to the teams they love.

👉 We warmly invite you to visit our stand, explore the new collection firsthand, and discuss how Tiger can help your club unlock new revenue opportunities and deepen fan engagement.

We look forward to welcoming you at the fairs!

Every visitor who books their meeting in advance will receive a personalized Tiger gift, created exclusively for club representatives attending the Merchandising Messe Hamburg 2025.
Collect it at our stand after your meeting – while supplies last!

READ MORE

Dennis Teulings, from Tiger Merchandising, commented on the new partnership:
“It took considerable time and effort to find a legal and compliant solution that respects intellectual property rightsconcerning existing registrations by others in the market.
Fortunately, Sluban is one of the few brands that has a specific settlement agreement, allowing them to market their own (registered) minifigures collections independently.’
Roel de Jong, from Sluban Europe, expressed his excitement:
“We are thrilled that through this exclusive partnership with Tiger, we can bring football fans the joy of our high-quality, affordable bricks toys. We are confident that fans will love building and collecting these unique sets, which allow them to connect with their clubs in a fun and engaging way.”
Teulings further added:
“This partnership enables us to offer our clients a beautiful bricks collection in addition to the 2D and 3D puzzles we already provide. We are proud to expand our product range and bring something truly special to the market.”

About Sluban Europe
Sluban is an alternative brand of building bricks that are compatible with other popular building block brands. Known for their proven quality, Sluban’s products have excellent clamping power. The brand is distinguished by its wide range of themes and unique figures, whose hands can turn in all directions, and torsos and heads can tilt forward and backward. The affordable Sluban sets can be easily purchased via their website or from one of their dealers.

About Tiger Merchandising
Tiger Merchandising specializes in creating personalized merchandise for sports clubs. At Tiger Merchandising, we recognize the importance of offering high-quality, distinctive products to dedicated fans. Our carefully selected product range helps elevate a club’s identity and fosters stronger connections with supporters.

Tiger Merchandising BV has recently emerged as a separate entity from Pro-Lion BV. The company has made a strategic shift from bricks to focus on manufacturing 3D puzzles and is even considering expanding its product range to include other items.

The new management team of Tiger Merchandising BV has a proven track record of success in running B2C enterprises, such as Sportus. This wealth of experience is expected to bring a sharper focus and greater structure to the company, helping it to develop its know-how and carve a niche for itself in the market.

The reorganization of the company is seen as a positive development, as it promises to boost Tiger Merchandising BV’s competitive edge and improve its market positioning. By shifting to a product-focused approach and leveraging the expertise of its management team, the company is well-positioned to succeed in the market and distinguish itself from its competitors.

With a renewed focus on product development and a strong leadership team in place, Tiger Merchandising BV is poised to become a key player in the marketplace, offering innovative and high-quality products to customers.